A New Beginning : A Textual Frame Analysis of the Political Campaign Film (Suny Series in Speech Communications)
Language: English
Published by SUNY, Albany, 1991
- Hardcover
- Used
Seller: Books Do Furnish A Room, Durham, NC, U.S.A.Books Do Furnish A Room
AbeBooks seller since September 29, 1998
Condition: Used - Near fine
US$ 9.00
Quantity: 1 available
Add to basketItem description from seller
Pages bright & clean. Binding solid.
Seller Inventory # 7712
- Title
- A New Beginning : A Textual Frame Analysis of the Political Campaign Film (Suny Series in Speech Communications)
- Author
- Morreale, Joanne
- Publisher
- SUNY, Albany
- Publication year
- 1991
- Condition
- About Fine
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0791406083
- ISBN 13
- 9780791406083
- Seller catalogs
- America. American History. Americana. USA
The author examines the film as a cultural text and as an effective political tool. Framing, ideology, myth, and visual cliché are analytic tools used to deconstruct the film; the method combines rhetorical theory with communication theory and semiotically-based theories of film and television. Morreale gives insight into the increasingly prevalent use of television to create a political reality.
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About the Author
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Books Do Furnish A Room
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