The New Bottom Line

Alan Mitchell, Andreas W. Bauer, Gerhard Hausruckinger

ISBN 10: 1841124761 / ISBN 13: 9781841124766

Published by Capstone, 2003

About this Item

: Este libro explora un cambio tectónico en el corazón de los negocios, donde la antigua rentabilidad corporativa se subordina a una nueva línea de rentabilidad personal o valor en la vida de cada persona. Los autores demuestran cómo los requisitos necesarios para obtener beneficios están cambiando, cómo esta transformación socava los cimientos de negocios y marcas que antes eran grandes, y cómo está generando nuevas oportunidades. EAN: 9781841124766 Tipo: Libros Categoría: Negocios y Economía Título: The New Bottom Line Autor: Alan Mitchell| Andreas W. Bauer| Gerhard Hausruckinger Editorial: Capstone Idioma: en Páginas: 276 Formato: tapa dura.

Seller Inventory # Happ-2023-08-28-c7258222

Bibliographic Details

• Title: The New Bottom Line
• Publisher: Capstone
• Publication Date: 2003
• Language: English
• ISBN 10: 1841124761
• ISBN 13: 9781841124766
• Binding: Hardcover
• Condition: Como nuevo

About this title

Synopsis

This radical, provocative and inspiring book explores a tectonic shift at the very heart of business. A shift that?s making the old bottom line of corporate profitability the servant of a new master: a new ?person-centric? bottom line of personal profitability or value ?in my life?.

So what? No bottom line? No more profit?

Of course not! Every organization must cover its costs. Every business has to make a profit to survive. The authors of The New Global Line remarkably show that the necessary requirements for doing so are changing, and why this transformation ? containing important elements of both evolution and revolution ? is under way, how it?s undermining the foundations of once-great businesses and brands, and how its throwing up huge new opportunities.

About the Author

Alan Mitchell is a leading marketing journalist with a track record of challenging writing in a wide range of publications, including the ‘seminal’ book Right Side Up: Building Brands in the Age of the Organized Consumer (HarperCollinsBusiness, 2001).

Andreas W. Bauer is Head of Roland Berger Strategy Consultants’ global Consumer Goods and Retail Competence Center. He is a renowned speaker on consumer strategies at industry conferences and author of several books including Success 2000 Plus.

Dr. Gerhard Hausruckinger is a partner at Roland Berger Strategy Consultants specializing in consumer-facing industries and co-head of the firm’s Consumer Goods and Retail Competence Center. He is widely recognized as thought-leader for innovative growth strategies in the FMCG industry.