The New Bottom Line: People and Loyalty in Business

Suggesting that the most critical factor is achieving prosperity and prestige is an executive's attitude toward his workers, the author, founder of the Holiday Inn--the largest hotel chain in the world--offers practical guidance for executive management

Walton co-founded and held several top positions in Holiday Inns, Inc. He focuses on two timely topicsentrepreneurship and business ethicswhile providing an insider's history of the famous motel chain. Several dynamics underlying management are covered, including employee benefits, incentives, morale, and training. His innovations in these areas are discussed in a personal, conversational style. Holiday Inns suffered from boardroom feuding as it diversified in the 1970s. Walton's tone fluctuates between modesty and self-justification as he recounts his side of the story. Closing chapters emphasize the importance of an "attitude of love," Christian principles, and similar themes as the way to business excellence. For readers interested in corporate histories and inspiration. Stanley P. Hodge, Ball State Univ. Lib., Muncie, Ind.
Copyright 1986 Reed Business Information, Inc.