A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
Fenichell, Stephen,Bedbury, Scott
ISBN 10: 0670030767 ISBN 13: 9780670030767
Published by Viking Penguin, Inc., 2002
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Once Upon A Time Books, Siloam Springs, AR, U.S.A.
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About this Item
Description:
This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear . Seller Inventory # mon0001258863
Synopsis:
A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. 35,000 first printing.
About the Author:
Scott Bedbury was Senior Vice President of Marketing at Starbucks from 1995 to 1998. Prior to that he spent seven years as head of advertising for Nike, where he launched the "Bo Knows" and "Just Do It" campaigns. He is currently an independent brand consultant and a speaker for the Leigh Bureau.
Stephen Fenichell is the author of Plastic: The Making of A Synthetic Century and Other People's Money. His articles have appeared in New York, Men's Journal, GQ, Lear's, Spy, Connoisseur, Condé-Nast Traveler, and Wired.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: A New Brand World: Eight Principles for ...
Publisher: Viking Penguin, Inc.
Publication Date: 2002
Binding: Hardcover
Condition: Good
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
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A New Brand World : 8 Principles for Achieving Brand Leadership in the 21st Century
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Penguin Publishing Group, 2002
ISBN 10: 0670030767
ISBN 13: 9780670030767
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
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