A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

Scott Bedbury

744 ratings by Goodreads

Language: English

Published by Penguin Putnam Inc, 2003

0142001902 / 9780142001905

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What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning and failed branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

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Title
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
Author
Scott Bedbury
Publisher
Penguin Putnam Inc
Publication year
2003
Condition
Very Good
Binding
Paperback
Language
English
ISBN 10
0142001902
ISBN 13
9780142001905

World of Books Inc

Montgomery, IL, U.S.A.

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AbeBooks seller since March 23, 2026

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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