The New Color of Success

Today, black entrepreneurs are starting businesses in record numbers and filling the boardrooms of some of the most dynamic companies in the United States. They are builders, writers, and CEOs. They're pilots, producers, and presidents. They're businesspeople who inherited nothing from their families but a willingness to work hard and to think big.


In The New Color of Success, you'll meet more than 20 young black millionaires who are living the American Dream—and changing forever the face of business in America. Author Niki Butler Mitchell digs into the lives of these talented entrepreneurs to uncover the secrets of their success. You'll discover what their childhoods were like, the effect education had on their lives, who their role models are, and how they achieved their dreams. You'll meet extraordinary achievers such as:

• Robin Petgrave, whose $4 million flight-training school and helicopter tour service began with $300 and a telephone
• Yvette Lee Bowser, producer of the hit television comedy Living Single and head of her own highly successful production company, SisterLee Productions
• Daymond John, J. Alexander Martin, Carl Brown, and Keith Perrin, the founders of the $350 million sportswear company FUBU
• Neil Jones, the president and CEO of M-Cubed Inc., a $20 million systems-integration company
• Myra Peterson, the creator of Urbanrepublic.com, the first cybermall with high-quality products, services, and information targeted to African Americans
• And more!

The New Color of Success is a celebration of hard work, persistence, and determination in the pursuit of dreams.


About the Author

Niki Butler Mitchell, M.A., is a journalist whose articles have appeared in the Washington Post, USA Today, and the Los Angeles Times. She was part of a reporting at the MacNeil/Lehrer NewsHour that earned the prestigious Peabody Award. She heads her own media relations firm in Washington, D.C.

NIKI BUTLER MITCHELL, M.A., is a journalist whose articles have appeared in the Washington Post, USA Today, and the Los Angeles Times. She was part of a reporting team at the MacNeil/Lehrer NewsHour that earned the prestigious Peabody Award. She heads her own media relations firm in Washington, D.C.


From the Trade Paperback edition.