Title: The New Communications Landscape: Demystifying Media Globalization (Routledge Research in Cultural and Media Studies)
Publisher: Routledge
Publication Date: 2015
Language: English
ISBN 10: 1138879606
ISBN 13: 9781138879607
Binding: Soft cover
Condition: New

About this title

Synopsis

The innovative and rapid growth of communication satellites and computer mediated technologies in the late 1980s and early 1990s, combined with the deregulation of national broadcasting, led many media commentators to assume that the age of national media had been lost. But what has become clear is that, whilst there has been a limited growth in global media, there has been an emergence of a strong localised television and communications industry. Mapping the world media market, and using examples of programming from countries as diverse as Thailand, Hong Kong, Brazil, Taiwan, Spain and Britain, this volume explores theories of media globalization, examines the local culture of television programming and analyses the blurring of distinctions between the global and the local.

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Anura Goonasekera, Jan Servaes, Georgette Wang

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