Title: The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors (New Directions in Business S.)
Publisher: Wiley
Publication Date: 1994
Language: English
ISBN 10: 0471585092
ISBN 13: 9780471585091
Binding: Paperback
Edition: 2nd Edition
Condition: Good
Weight: 862 grams

About this title

Synopsis

How to find and use the up-to-the-minute intelligence you need to win your fight for market share and glory!

How do I analyze a private company's true costs? When does the competition plan to roll out its new product and in what quantity? What are our customers' long-term strategies? What new technologies or products does the competition have on its drawing boards?

The New Competitor Intelligence shows where you can get the answers to these and most other questions you have about what the competition is up to. Learn, through easy-to-use techniques, how to analyze competitor information from the many print, database, and CD-ROM sources described in this book.

"Forget the Internet. Fuld has created an intelligence gold mine that will help you get all the business information you will ever need."- Al Ries Chairman, Trout & Ries Coauthor of Marketing Warfare and Positioning: The Battle for Your Mind

"A powerful and practical guide that will show any decision maker how to stay competitive in today's business world."- Herb Baum President and Chief Executive Officer Quaker State Motor Oil

"The New Competitor Intelligence unlocks the vaults of all the 'open' secrets of your competitors."- Domenico A. Fanelli, Managing Director AMA International Management Centre, Europe

"This book gives you practical, effective benchmarking tools all within your reach and your budget."- Philip B. Crosby Author of Quality Is Free and Completeness: Quality for the 21st Century

About the Author

LEONARD M. FULD is President of Fuld & Company, a firm specializing in providing business intelligence for new product launches, benchmarking, joint ventures, competitor monitoring, and mergers and acquisitions. Mr. Fuld's clients have included more than half of the Fortune 500, as well as numerous European and Asian firms. He has been profiled in a number of leading publications, including the Harvard Business Review, The Economist, Fortune, and The New York Times and was also featured on "Today", FNN, and "Nation's Business Today".

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