New Dimensions in Investor Relations: Competing for Capital in the 21st Century
Marcus, Bruce W.; Wallace, Sherwood Lee
Language: English
Published by Wiley, 1997
- Hardcover
- New
Seller: Poverty Hill Books, Mt. Prospect, IL, U.S.A.Poverty Hill Books
AbeBooks seller since May 13, 2008
Condition: New
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Add to basketItem description from seller
Seller Inventory # 9065302
- Title
- New Dimensions in Investor Relations: Competing for Capital in the 21st Century
- Author
- Marcus, Bruce W.; Wallace, Sherwood Lee
- Publisher
- Wiley
- Publication year
- 1997
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471141534
- ISBN 13
- 9780471141532
- Item weight
- 26 ounces
Investor relations is an essential facet of any publicly tradedcompany, inevitably affecting its stock price, investments, andliquidity. Maximizing Your Investor Relations provides practicalguidance needed to master this complex undertaking and advocatepersuasively on your company's behalf to achieve greaterrecognition and value. Comprehensive and thoughtful, it focuses oncontrolling the day-to-day mechanics of investor relations to moreeffectively compete for capital.
"Synopsis" may belong to another edition of this title.
About the Author
BRUCE W. MARCUS has more than 30 years’ experience in investor relations and corporate and financial marketing. He is a former investment banker, a past president of The New York Association of Business Economists, and was a senior marketing and communications executive of Mobil Corporation and two Big Six accounting firms. The author of Competing for Clients and the editor of The Marcus Letter on Professional Services Marketing, he is also a regular contributor to two online magazines on the Microsoft Network.
SHERWOOD LEE WALLACE is Chairman and CEO of the Investor Relations Company (IRC), one of the nation’s most prestigious firms devoted exclusively to investor relations. He is a member of the Senior Round Table of the National Investor Relations Institute and a member of the executive committee of the Financial Communications Section of the Public Relations Society of America. With more than 30 years on the leading edge of investor relations, he is one of the pioneers of the field, noted for providing distinctive and innovative service to an array of outstanding domestic and international companies.
"About the title" may belong to another edition of this title.
Poverty Hill Books
Mt. Prospect, IL, U.S.A.
AbeBooks seller since May 13, 2008
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