ISBN: 1556233175, Hardback, 3rd printing, Fine in a Near Fine DJ; a book designed to teach "how to turn data into information and information into insight" in order to market to individuals in today's economic marketplace, book has no names or internal markings, 8vo., 535 pages., 0.0 0.0 0.0.

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Bibliographic Details

Title: The New Direct Marketing : How to Implement a Profit-Driven Database Marketing Strategy
Publisher: New York, NY, U.S.A.: Business One - Irwin / McGraw-Hill Education Group, 1990
Publication Date: 1990
Language: English
ISBN 10: 1556233175
ISBN 13: 9781556233173
Binding: Hardcover
Edition: 2nd Edition
Dust Jacket Condition: Dust Jacket Included

About this title

Synopsis

The New Direct Marketing, Third Edition, shows you how to combine database technology with innovative direct marketing methods to first identify, and then profit from your customers' all-important needs, desires, likes, and dislikes.

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