The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
20 ratings by Goodreads
Language: English
Published by McGraw-Hill, 1999
- Hardcover
- New
Hardcover
Condition: New
US$ 62.61
US$ 5.50 shipping
Ships within U.S.A.
Quantity: 1 available
Add to basketFree 30-day returns
Item description from seller
New Copy. Customer Service Guaranteed.
Seller Inventory # 68E91_94_0070580561
- Title
- The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
- Author
- David Shepard Associates
- Publisher
- McGraw-Hill
- Publication year
- 1999
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0070580561
- ISBN 13
- 9780070580565
- Edition
- 3rd Edition
Deploy marketing dollars more efficiently In today's take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DMÆs interconnecting components. Using cutting-edge research and examples drawn from today's business pages, The New Direct Marketing, Third Edition, by the award-winning David Shepard Associates, shows you how to sell to increasingly wary and jaded consumers. This exhaustively updated edition introduces you to recent technological changes, from data mining, data warehouses, and CHAID modelling, to profitable use of the Internet. You'll develop customized, customer- focused marketing programs and strategies as you learn how to: *Offset through-the-roof marketing costs with predictive andsegmentation modeling *Profit from a constant stream of demographic, psychographic, and lifestyle data from ongoing customer dialogues *Target promos and bonus offers based on previous purchases,buying patterns, and stated preferences *Much, much more
"Synopsis" may belong to another edition of this title.
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
"About the title" may belong to another edition of this title.
Shipping rates within U.S.A.
| Item | 4 to 14 business days | 3 to 8 business days |
|---|---|---|
| First item | US$ 5.50 | US$ 12.75 |
Payment methods
Store description
We are dedicated to providing customers with easy, flawless transactions and excellent books! We provide 100% customer satisfaction and are always here to answer any questions or concerns for our customers.
Specialty
Non-Fiction across all genres, FictionSeller's business information
Farm For Books Inc
1734 Bellaire Street
Denver, CO U.S.A. 80220