New Directions in Consumer Research (SAGE Library in Marketing)
Language: English
Published by SAGE Publications Ltd, 2015
- Hardcover
- Used

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- Title
- New Directions in Consumer Research (SAGE Library in Marketing)
- Publisher
- SAGE Publications Ltd
- Publication year
- 2015
- Condition
- Like New
- Book Type
- book
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1473911532
- ISBN 13
- 9781473911536
This four-volume collection focuses on emerging and cutting-edge work which is shaping the contemporary landscape of consumer research. The volumes bring together key conceptual and research papers related to practices, sharing, politics and spaces. The editors provide a set of comprehensive introductions that scopes out current understanding in the field, and identifies directions for future research in relation to the key themes. This Major Work will be of interest to scholars in a broad range of disciplines, including Marketing and Consumer Research, Cultural Studies, Media Studies, Human Geography and Sociology.
Volume One: Practices
Volume Two: Sharing
Volume Three: Politics
Volume Four: Space
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Mispah books
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