Learn about Generation Z from the perspective of a manager at a company looking to recruit and retain staff. This book provides an in-depth analysis of who makes up Gen Z, what they want, and how businesses around the world can give that to them in a way that is meaningful.
In the past, companies were not prepared for the generation of new talent called Millennials. Companies were surprised to learn that Millennials were different from those in Gen X and the Boomers. With the help of author Anthony Onesto, you will not be unprepared when working with those in Gen Z.
The New Employee Contract dives into the needs and wants of this generation of talent that has been born on the iPhone and for whom gaming is second nature. Those in GenZ believe in loyalty and social goodness, use gaming mechanisms, and expect almost real-time delivery on their expectations. The patience of this generation is very short, which explains the success of platforms such as Snapchat andTikTok.
All of this research is presented in a fun, compelling way in this book. Even if you are not working in management, you will want to understand these 74 million socially active Americans who hold $44 billion in direct buying power.
What You Will Learn
- Understand what members of Gen Z want in a world of climate uncertainty, job losses, and automation
Understand why automation is a worst case scenario for those in Gen Z - Know how to give back a sense of control to those who belong to Gen Z
- Know what members of Gen Z are looking for, including quality of work vs. quantity of work
- Be aware of the way businesses need to develop this new contract with employees
Who This Book Is For
Chief executive officers, chief people officers/HR leaders/HR departments, and leaders/managers within companies. The book is also of use to venture capitalists, those handling private equity, and investors. A third audience includes college advisors, life coaches, and career coaches.
Anthony Onesto the Chief People Office at Suzy, is an on-demand consumer research software platform used to deliver insights for concept testing, creative research, package testing, and UX testing. He is a leading expert on culture, human resources, and talent. Anthony joined the Suzy™ Team to help scale and drive its mission and vision around culture, talent, and human resources. Anthony brings a unique approach to Human Resources, using design-thinking principles to build a human-centered organization.
Most recently, Onesto worked as the General Manager for U.S. operations of a global innovation, media and education company called Konrad Group. Prior, Anthony spent time leading the U.S. strategy and operations for SmartUp, a SaaS learning and development startup. He has years of experience in scaling and building culture, human resources, and talent for fast growth technology and innovation companies, including Solidstreaming, Fresh Direct, Zeta Interactive, Big Fuel, and Razorfish.
In 2015 he founded Ella Adventures, a company that produces a comic book and cartoon series called Ella the Engineer. The purpose of the comic is to encourage young girls to pursue interests in Science, Technology, Engineering and Math (STEM) and Entrepreneurship. Anthony is a certified consultant in ExO (Exponential Organizations), which is part of Singularity University. He is also a board advisor to well-funded and high growth tech startups like Namely, Rolepoint, Talentrackr, and Makerspace.NYC, who have collectively raised over 100m in venture capital.
