The New Formula For Cool

Judith Kohlenberger

ISBN 10: 3837630927 / ISBN 13: 9783837630923

Published by Transcript Verlag, DE, 2015

About this Item

»Our society has undergone a paradigm shift. In the information age, you and I are the alpha males,« Dr Leonard Hofstadter, experimental physicist and protagonist of the hit sitcom »The Big Bang Theory«, assures himself and his fellow scientists. The success of this and similar formats in American popular culture proves his point: Science has finally discovered the formula for cool.This interdisciplinary study examines how »cool«, a key aesthetic and affective category in the American imagination, informs contemporary representations of technoscience. Analyzing selected audiovisual productions, Judith Kohlenberger sheds light on current processes of interaction between science and popular culture, two pivotal sources for change in post-industrial America.

Seller Inventory # LU-9783837630923

Bibliographic Details

• Title: The New Formula For Cool
• Publisher: Transcript Verlag, DE
• Publication Date: 2015
• Language: English
• ISBN 10: 3837630927
• ISBN 13: 9783837630923
• Binding: Paperback
• Condition: New
• Weight: 992 grams

About this title

Synopsis

»Our society has undergone a paradigm shift. In the information age, you and I are the alpha males,« Dr Leonard Hofstadter, experimental physicist and protagonist of the hit sitcom »The Big Bang Theory«, assures himself and his fellow scientists. The success of this and similar formats in American popular culture proves his point: Science has finally discovered the formula for cool.
This interdisciplinary study examines how »cool«, a key aesthetic and affective category in the American imagination, informs contemporary representations of technoscience. Analyzing selected audiovisual productions, Judith Kohlenberger sheds light on current processes of interaction between science and popular culture, two pivotal sources for change in post-industrial America.

About the Author

Judith Kohlenberger (Dr. phil.), geb. 1986, ist Kulturwissenschaftlerin mit Schwerpunkt auf Identitäts- und Repräsentationspolitik. Sie forscht am Institut für Sozialpolitik der Wirtschaftsuniversität Wien und ist am Wittgenstein Centre for Demography and Global Human Capital (IIASA, VID/ÖAW, WU) affiliiert. Sie publiziert zu Wissenschaftsforschung, Migrations- und Bildungsthemen und lehrt im European Studies Programm der Universität Wien.