Title: New Formula for Cool : Science, Technology, and the Popular in the American Imagination
Publisher: transcript publishing
Publication Date: 2016
Language: English
ISBN 10: 3837630927
ISBN 13: 9783837630923
Binding: Soft cover
Condition: As New

About this title

Synopsis

�Our society has undergone a paradigm shift. In the information age, you and I are the alpha males,� Dr Leonard Hofstadter, experimental physicist and protagonist of the hit sitcom �The Big Bang Theory�, assures himself and his fellow scientists. The success of this and similar formats in American popular culture proves his point: Science has finally discovered the formula for cool.
This interdisciplinary study examines how �cool�, a key aesthetic and affective category in the American imagination, informs contemporary representations of technoscience. Analyzing selected audiovisual productions, Judith Kohlenberger sheds light on current processes of interaction between science and popular culture, two pivotal sources for change in post-industrial America.

About the Author

Judith Kohlenberger (Dr. phil.), geb. 1986, ist Kulturwissenschaftlerin mit Schwerpunkt auf Identit�ts- und Repr�sentationspolitik. Sie forscht am Institut f�r Sozialpolitik der Wirtschaftsuniversit�t Wien und ist am Wittgenstein Centre for Demography and Global Human Capital (IIASA, VID/�AW, WU) affiliiert. Sie publiziert zu Wissenschaftsforschung, Migrations- und Bildungsthemen und lehrt im European Studies Programm der Universit�t Wien.

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