The 2008 crash brought high-flying, free-spending,debt-amassing Americans back to earth with a thud. But as trusted finance reporter Chris Farrell explains, there's a silver lining to this cloud: It is accelerating a trend already under way in America toward what he calls the New Frugality-a fresh way of thinking about how, what, and why we consume.

In this down-to-earth, approachable book, Farrell explains both the theory and the practice of living frugally. The good news is a frugal lifestyle isn't about penny-pinching: It's about wasting less and getting more from each day and each dollar.

Chris Farrell is a regular contributor to Bloomberg Business Week and the resident personal finance expert and economics editor for American Public Media's Marketplace Money. He lives in St. Paul, Minnesota

Praise forThe New Frugality:

"A how-to for people who say the Great Recession has made them want to change." -Minneapolis Star Tribune

"Farrell's advice comes wrapped in a message aboutfinancially and ecologically sustainable living that is particularly welcome in tough times."-SmartMoney.com

"Here's the good news: Being frugal is not synonymous with being cheap. Buy the good bike, the low-energy-use appliance; they're better made and will last longer. Just don't be reckless, with your life or your habitat.-Los Angeles Times

About the Author

Chris Farrell is a contributing economics editor for Business Week and personal finance expert and economics editor for public radio's Marketplace Money, Marketplace and Marketplace Money Report.

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