The New Guide to Identity : How to Create and Sustain Change Through Managing Identity

Wolff Olins

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Language: English

Published by Gower Publishing, 1996

056607737X / 9780566077371

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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Neuware - It is, of course, commonplace for corporations to operate sophisticated identity programmes. But identity has now moved way beyond the commercial area. We live in a world in which cities, charities, universities, clubs - in fact any activity that involves more than two or three people - all seem to have identities too. However, very few of these organizations have released the full potential that effective management of identity can achieve. In this book, the world's leading authority on corporate identity shows how managing identity can create and sustain behavioural change in an organization as well as achieving the more traditional outcome of influencing its external audiences. The New Guide to Identity provides a simple clear guide to identity, including what it is and how it can be used to full effect. If a change of identity is required, the whole process is described from start-up (including investigation and analysis of the current identity), through developing the new identity structure, to implementation and launch. For anyone responsible for the identity of an organization, or for designing it for someone else, or attempting to achieve change in their organization, or studying the subject, this straightforward guide is essential reading.…

Seller Inventory # 9780566077371

Title
The New Guide to Identity : How to Create and Sustain Change Through Managing Identity
Author
Wolff Olins
Publisher
Gower Publishing
Publication year
1996
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
056607737X
ISBN 13
9780566077371
Item weight
406 grams
Dimensions
250x200x38 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
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