New Ideas about New Ideas : Insights on Creativity from the World's Leading Innovators

"You can’t schedule it, you can’t mandate it, and you’re not going to find it in a safe, tidy package. New Ideas About New Ideas is a roadmap to the places where innovation comes from.  Read this and you’ll understand more about who has it, why you need to hire them, and how to help make the magic work."

New Ideas About New Ideas

introduces us to a dynamic, eclectic collection of creators, whose far-out and far-reaching experiments are changing the world.  A one-of-a-kind glimpse into the essence of creativity, with inspiring insights from some of the world’s most creative minds

 Drawing from interviews with dozens of mavericks such as contemporary artist Jeff Koons, technology oracle Nathan Myrhvold, celebrated physicist Brian Greene, and biotech visionary Henri Termeer, Shira White explores the exhilarating process of generating new ideas and bringing them successfully to fruition.

Blending important concepts from the worlds of management, the arts, science, and technology, Shira White reveals profound insights into what makes today's most creative people and organizations tick. You’ll meet Corning chairman, Roger Ackerman, who led a series of extraordinary corporate transformations; genius architect Frank Gehry, who shocked the world with his earth-shattering Guggenheim Museum in Bilbao; pioneering Progressive Insurance chairman, Peter Lewis, who records his flashes of brilliance while swimming; Satjiv Chahil, who made Palm a household name; and many other innovators.

New Ideas About New Ideas is bound to change the way you look at your life, your work, and your world.

"No one can put innovation in a bottle, but we can keep learning about how to do it better. Ms. White's book will encourage readers to do that"  New York Times

Shira White

is president of The SPWI Group, a leading Innovation Management and New Product Development Consulting Firm. Clients include a diversity of companies across a broad range of industries. Shira has deep and varied experience in creative direction, strategic planning, business development, qualitative research, trend analysis and future studies.

Prior to founding SPWI, Shira held creative and development positions at top international agencies such as Ogilvy & Mather Partners, Saatchi, and Grey Advertising, in addition to serving as New Products Consultant for BrainReserve.

Shira received an MBA from NYU Stern Graduate School of Business and a Fine Arts degree from the School of Visual Arts. She is a noted speaker and writer on the subjects of product, service and business development as well as creativity in business.

Shira is an accomplished painter, with work in both corporate and private collections throughout the US. She is the founder of Hope Harvest, a not-for-profit organization distributing food surplus to those in need.

Food
Kraft General Foods
Pepperidge Farm, Inc.
Beech-Nut Nutrition, Corp.
Weston Foods
Freihoffer Baking, Co.

Financial Services
Citibank, N.A.
KeyCorp
BankNorth Group
National Savings Bank
Price Waterhouse

Industrial
Eastman Chemical Company
General Electric Company
Canadian Standards Association
Arcadia Architectural Products
Avery Dennison
Rhône-Poulenc

Broadcast/ Publishing /
Information Services
Viacom International, Inc.
The Hearst Corporation
Prentice-Hall
Blockbuster Entertainment, Inc.
CCH-LIS
Thomson

Pharmaceutical /OTC
Ciba-Geigy Corp.
Burroughs Wellcome Co.
Schering-Plough Corp.
Rorer Pharmaceutical Corp.
McNeil Labs

Destination Travel
Sugarbush Resorts
Princess Hotels & Resorts