Paperback.Pub Date:2018-09 Pages:310 Language:Chinese Publisher:Sun Yat-sen University Press New Introduction to E-commerce has 12 chapters. including overview. transaction mode. security factors and website construction. It focuses on B2C. C2C. B2B and cross-border e-commerce models. and summarizes key links such as online marketing. network security. online payment. logistics and customer relationship management. Finally. it briefly introduces new applications of e-commerce such as mobile e.

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Bibliographic Details

Title: New Introduction to Electronic Commerce(Chinese Edition)
Language: English
ISBN 10: 7306063561
ISBN 13: 9787306063564
Binding: paperback
Condition: New

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