New Italian Design

A survey of the experimental product design in Italy from the 1980s to the '90s. Compiled with text by Nally Bellati; introduction by Alberto Alessi. 204 pages; 250 color and 50 b&w reproductions; 9.75 x 10 inches.

Milan-based journalist and photographer Bellati here surveys experimental design in Italy from the 1980s to the present, vaunting the merits of some 50 young designers--among them only seven women--and displaying their work in 300 stylish photos, 250 in color. Design director Alessi offers a one-page introduction that promotes his housewares-manufacturing company. Hardly the classics of tomorrow, the furniture, vases and other eye-catching household items shown exist for today's fashion-conscious consumer, an idea echoed by the volume's trendy layout. The individuals profiled, some of them proteges of such elite personalities as "Memphis"-style founder Ettore Sottsass, offer diverse approaches to form and function as well as comments on their own educations, inspirations and finished products, often grappling with distinctions between art and mass-produced objects. This slick, visually entertaining retrospective seems, like last season's dress, destined for ephemeral appeal.
Copyright 1990 Reed Business Information, Inc.