New Lanchester Strategy: The Comic Book

Yano, Shinichi

ISBN 10: 1573210005 / ISBN 13: 9781573210003

Published by Lanchester Pr Inc, 1995

Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.95. Seller Inventory # 1573210005-2-3

Synopsis:

The first volume of Yano's pioneering New Lanchester Strategy describes the derivation of Lanchester's equations of combat with applications to sales and marketing strategy. Chapters include basic Lanchester strategy, Lanchester's Laws No. 1 and No. 2, market share patterns, principle of one-point concentration, strategy and tactics. Translated from Japanese, it is the first work on this subject to appear in the English language. Over 90,000 copies sold in Japan. Designed in Japanese Manga (comic book) style with detailed chapter summaries.

Reviews: Although there are many theories on strategic management, only a few are appreciated by businessmen. The New Lanchester Strategy illustrates one such practical theory. It is a bible for businessmen.

The Japanese economic miracle is based on successfully acquiring and applying knowledge. Not coincidentally, Japanese people have figured out that Manga can be used to learn as well as entertain. Courtesy of Japan and this new translation, we can now learn about the Lanchester Strategy. Be Smart! Read Manga! Read This Book!

Bibliographic Details

Title: New Lanchester Strategy: The Comic Book
Publisher: Lanchester Pr Inc
Publication Date: 1995
Binding: Soft cover
Illustrator: Sato, Kenichi
Condition: Very Good