New Media Users in China I (China Perspectives)

Lan, Peng

ISBN 10: 1032548762 / ISBN 13: 9781032548760

Published by Routledge, 2024

About this Item

Seller Inventory # I-9781032548760

Bibliographic Details

• Title: New Media Users in China I (China Perspectives)
• Publisher: Routledge
• Publication Date: 2024
• Language: English
• ISBN 10: 1032548762
• ISBN 13: 9781032548760
• Binding: Soft cover
• Condition: New

About this title

Synopsis

As the first volume of a two-volume set on new media users in China, this book approaches the subject from a macro level by regarding users as constructive nodes within networks, thereby giving insights into the interaction between users and new media and among individuals within the ambit of new media.

The author revisits the roles of the typical new media user that has changed from that of a passive "audience member" to a basic unit of the network itself, acting as both a node in the communication network, social network, and service network and also a link between the three. In viewing users as nodes functioning in communication networks and social networks, this volume unravels the new landscapes of communication of the new media era and the consequent profound changes in social relationships, interpersonal connection modes and different methods of interaction. In terms of their role in service networks resting upon the network economy, new media users not only are consumers with personalized needs, but also serve as service guides, resource contributors, and even major productive forces.

This title will be a must-read for scholars, students and media professionals interested in the topics of internet communication, new media usage, and media and society as a whole.

About the Author

Peng Lan is a Professor at the School of Journalism, Renmin University of China. She is a highly cited scholar in the area of new media communication and is also one of the pioneers engaging in the teaching and studies of new media in China.