Your New Name: Saying Goodbye to the Labels That Limit

Life is full of labels that limit, but God has a new name He longs for you to hear - a name that boldly declares freedom from your past and hope for your future. Join Esther Fleece Allen, bestselling author of No More Faking Fine, in this profound exploration of your God-given identity that no label can limit and no circumstance can shake. 

Too often, our identity gets tangled up with our circumstances, and suddenly, the truth of who we are is colored by our relationship status, our job title, the shame of our past, or what others say about us.

People might pin toxic, untrue labels on your back. Life might knock you down. And you might even wrongly label yourself. But God never does. Our God-given identity is the truest thing about us, and God spends a lot of time in the Bible telling us who we are. It's time to take Him at His word.

God's names for you are not post-it-note provisions; they are names to be studied, taken to heart, and believed, all in the journey of becoming your truest self just as He created you to be. Let Your New Name be your first step in this journey of a lifetime.

A bestselling author, international speaker, and in-demand millennial expert, Esther Fleece Allen is certainly at the top of the list when it comes to the “who’s who” of this generation. USA Today calls her one of the “New Faces of Evangelicalism,” and CNN named her one of the “Five Women to Watch” in recent years. She was the youngest speaker ever invited to attend the National Day of Prayer Summit and the only woman to speak at the National Conference on Christian Apologetics when it launched. In recent years, she’s also been recognized as:

• One of Christianity Today's “Top Women You Should Know” in an article highlighting 50 women “most shaping church and culture”
• One of Outreach magazine’s “Top 30 Young Influencers”
• One of Catalyst’s “20 Women Leaders Under 40 You Should Know” and one of Catalyst’s “Young Influencers”

Esther was previously enlisted by Focus on the Family to pursue her demographic of millennials and to bring them into the ministry constituency during the significant leadership transition of Dr. James Dobson. Very quickly, Esther gained respect and recognition as a leader among her peers. Coined a “millennial czar” by president Jim Daly, Esther shared the speaking stage with Daly at events like the Values Voter Summit and the Conservative Political Action Committee in Washington, DC.

In the years since, Esther has continued to blaze a trail for millennials to be heard and respected. No matter what platform or organization she is a part of, she is widely known for building bridges for Christian leaders and organizations that cross generations and denominations.

Esther is a graduate of the Oxford Centre for Christian Apologetics and has a bachelor of arts degree in communications from Oakland University. She is currently at home learning from her greatest teachers: her husband and children.