The New Oil shows how data changes the traditional business paradigm. How it drives innovation and enables market disruptions. And how it offers opportunities to companies developing business models based on data as a key asset. The New Oil shows how data impacts not just high-tech, high-profile companies, but also old-school, low-tech industries all around the world; data lives and breathes within every single company.
Well over a century ago oil drove the development of innovations such as the internal combustion engine, central heating and plastics, changing our world and our economy. Oil, as a technology, fuelled an economic force that inexorably changed the way people lived and worked. Today, data is fuelling a very similar change: it is the driving force for new business models and disruptive technologies that impact companies in every imaginable industry.
In The New Oil, Arent van 't Spijker explains how companies such as Google, Nike and Xiaomi are leveraging a 'Data Driven Strategy' to turn data into profit. Many other examples highlight the applications and commercial potential for data. Van 't Spijker describes five typical business models for monetising data that help you to develop viable business models for leveraging data in your own company. He then shows how to successfully put these business models to practice.
The book is split into three parts:
- The first part shows how societal and technological changes have turned businesses and individuals into new data consumers and data into a valuable asset.
- The second part shows how various business models allow organizations to best leverage the value that data creates in these new markets.
- The third part explains how successful companies put these business models to practice and combine new data driven ventures with their existing business.
The New Oil will inspire you to follow in the footsteps of market leaders and turn data into an innovative business driver.
Arent van 't Spijker (1970) is senior consultant on Data Driven Strategy at BlinkLane Consulting. He is a trusted advisor to senior management of organizations in developing and leveraging opportunities and new business models based on data. He is a frequent speaker at conferences around the world and writes about Data Driven Strategy on various blogs and websites. Arent has a deep understanding of the business value of data. He has extensive knowledge of (and experience in) managing the impact of technology in corporate strategy. Based on a solid background in Competitive- and Business Intelligence Van 't Spijker's areas of expertise include Disruptive Technology, Business Model Innovation, Data Driven Strategy and Corporate Strategy.
