New Perspectives on Retailing and Store Patronage Behavior

Language: English

Published by Springer US, Springer US Mai 2004, 2004

1402079540 / 9781402079542

Series: Book 3 of 40 - International Studies in Entrepreneurship

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This item is printed on demand - Print on Demand Titel. Neuware -Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services. In this book, we present and deal with various topics in relation to retailing and consumer patronage behavior. Together, these topics involve different problem settings and draw on different theories, models and statistical techniques. However, it is common to all the results presented in the following chapters (with the exception of chapter II) that they, in total or in part, rest on a major survey, which was conducted by the authors in 1999. Our now retired colleague, Hans Engstrøm participated in preparing this survey and did a great job in providing research ideas. For this, and for many stimulating discussions, we are highly grateful.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 136 pp. Englisch.…

Seller Inventory # 9781402079542

Title
New Perspectives on Retailing and Store Patronage Behavior
Author
Hans Stubbe Solgaard
Publisher
Springer US, Springer US Mai 2004
Publication year
2004
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1402079540
ISBN 13
9781402079542
Item weight
377 grams
Dimensions
241x160x13 mm
Series
Book 3 of 40: International Studies in Entrepreneurship

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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