The New Plan A: Work to become; not to acquire (Paperback or Softback)

How do you know it’s time for a career break?

How can you revitalize yourself during a career break?

How can you prepare and acquire a PhD around your mid-life?

What can you expect while changing careers from corporate to academia?

How do you re-enter the corporate world post a Ph. D?

Working women face career dilemmas, especially in their mid-life. Issues of work-life balance are encountered at this stage, and they begin to introspect and question what they really want from their careers. The New Plan A is a book aimed at encouraging working women to change careers at any life stage. Careers in the corporate world and the academic world and the aspects of dealing with a career break have been covered in detail.

Honest, vulnerable, witty, The New Plan A is a book that seeks to inspire people to believe in their dreams and dare to pursue them, age not being a barrier.

Dr K Rajeshwari is currently an Associate Professor (Marketing) at Great Lakes Institute of Management, Chennai. She holds a PhD from IIT Madras and has served as a faculty member at XLRI, Jamshedpur. She is also a visiting faculty at various IIMs in the country.

Rajeshwari has authored My Life My Choice (2011) and New Product Development - A FMCG Perspective (2017). She is a regular columnist for the Hindu Business Line and has published several articles and case studies in international as well as domestic journals.

She won the 'Women Achiever Award' twice in 2011 and 2012 and was recently conferred the title 'Distinguished Woman in Management' in 2018. An alumnus of IIM Ahmedabad (1994), she worked in the industry for 15 years in top organisations like Unilever and Nippon Paint. She recently won the Best Paper Award at an International Research Conference in Boston.

Her other interests include spending time with her son as well as practicing yoga and listening to music.

Dr Geeta Ramanathan is currently working as an Associate Vice President in a well-known corporate

group in Chennai. She holds a PhD from IIT Madras and is also a Chartered Accountant.

She is a gold medalist and a state ranker and has published papers in international journals.

She is a guest faculty at business schools.

Her interests include reading, writing and listening to music.