The New Positioning: The Latest on the World's #1 Business Strategy. This item is unavailable.
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Language: English
Published by McGraw-Hill Education, 1997
- Softcover
- Used
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Softcover
Condition: Used - Good
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Item description from seller
This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear .
Seller Inventory # mon0000892050
- Title
- The New Positioning: The Latest on the World's #1 Business Strategy
- Author
- Steve Rivkin,Jack Trout
- Publisher
- McGraw-Hill Education
- Publication year
- 1997
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0070653283
- ISBN 13
- 9780070653283
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
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About the Author
Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.
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