The item is in good condition and works perfectly, however it is showing some signs of previous ownership which could include: small tears, scuffing, notes, highlighting, gift inscriptions, and library markings.

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Bibliographic Details

Title: The New Positioning: The Latest on the World's #1 Business Strategy
Publisher: McGraw-Hill Education
Publication Date: 1997
Language: English
ISBN 10: 0070653283
ISBN 13: 9780070653283
Binding: paperback
Condition: Good

About this title

Synopsis

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

About the Author

Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.

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