The New Positioning: The Latest on the World's #1 Business Strategy

Jack Trout; Steve Rivkin

ISBN 10: 0070653283 / ISBN 13: 9780070653283

Published by McGraw-Hill Education, 1997

About this Item

Fast Free Shipping â Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Seller Inventory # GWV.0070653283.G

Bibliographic Details

• Title: The New Positioning: The Latest on the World's #1 Business Strategy
• Publisher: McGraw-Hill Education
• Publication Date: 1997
• Language: English
• ISBN 10: 0070653283
• ISBN 13: 9780070653283
• Binding: Soft cover
• Condition: good

About this title

Synopsis

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

About the Author

Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.