New Product and Brand Management: Marketing Engineering Applications

Gary L. Lilien & Arvind Rangaswamy

ISBN 10: 0321046447 / ISBN 13: 9780321046444

Published by Addison-Wesley, 1999

About this Item

[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Addison-Wesley Pub Date: 1/1/1982 Binding: Paperback Pages: 150 First edition.

Seller Inventory # 6598046

Bibliographic Details

• Title: New Product and Brand Management: Marketing Engineering Applications
• Publisher: Addison-Wesley
• Publication Date: 1999
• Language: English
• ISBN 10: 0321046447
• ISBN 13: 9780321046444
• Binding: Soft cover
• Condition: Good

About this title

Synopsis

One of three cutting-edge Marketing Engineering Applications course supplements pulled from Marketing Engineering (AWL, 1998), this paperback book and CD-ROM includes sections relating to courses in new product development and brand management.