New Product and Brand Management: Marketing Engineering Applications
Language: English
Published by Addison-Wesley, 1999
- Softcover
- Used
Softcover
Condition: Used - Good
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[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Addison-Wesley Pub Date: 1/1/1982 Binding: Paperback Pages: 150 First edition.
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- Title
- New Product and Brand Management: Marketing Engineering Applications
- Author
- Gary L. Lilien & Arvind Rangaswamy
- Publisher
- Addison-Wesley
- Publication year
- 1999
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0321046447
- ISBN 13
- 9780321046444
One of three cutting-edge Marketing Engineering Applications course supplements pulled from Marketing Engineering (AWL, 1998), this paperback book and CD-ROM includes sections relating to courses in new product development and brand management.
"Synopsis" may belong to another edition of this title.
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