New Product Development

Language: English

Published by Springer US, Springer Jan 2005, 2005

0387232710 / 9780387232713

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This item is printed on demand - Print on Demand Titel. Neuware -The challenge of managing a business enterprise today is to ensure that it can remain efficient and competitive in a dynamic marketplace characterized by high competition, unstable demands, heterogeneous market segments, and short product life cycles. Increasing the pace of new product introduction enables dealing with shorter product lives. To sustain competitiveness, a firm has to be innovative as well as quick to respond to the changing customer needs in order to provide better and faster products to market than competitors. New product development (NPD) is considered as a process of learning. Successful NPD projects typically rely on knowledge and experience of multi-function teams. In addition to corporate strategy and organization learning, the external factors such as, market and competitive conditions also play a big role in driving business strategies. The results from the empirical research study reported shows that companies implementing innovation strategy are more competitive in the long run while those that follow customer-responsive strategy are more likely to have higher return on investment within a shorter time. In order to achieve both sustainable competencies and also meet customer needs in the changing market environment today, a company should adapt to the benefits of both strategies.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 212 pp. Englisch.…

Seller Inventory # 9780387232713

Title
New Product Development
Author
Promma Phrommathed
Publisher
Springer US, Springer Jan 2005
Publication year
2005
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0387232710
ISBN 13
9780387232713
Item weight
555 grams
Dimensions
257x170x17 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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