New Product Management (12th Edition)(Chinese Edition)

[ MEI ] C. MO ER&amp#183; KE LAO FU DE ( C.Merle Crawford ) DENG . LIU LI YI

Language: English

ISBN 10: 7121466554 (ISBN 13: 9787121466557)

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Seller: liu xing, Nanjing, JS, Chinaliu xing

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Item description from seller

Paperback.Pub Date:2024-02 Pages:353 Language:Chinese Publisher:Electronic Industry Press Professor Crawford's New Product Management is an internationally recognized model of product development and marketing textbooks. It is also an influential book in the field of new product management that discusses the role of marketing and new product development. The book has been reprinted 11 times. It takes the business process of new product development as the main line. introduces the activities o.

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Bibliographic details

Title
New Product Management (12th Edition)(Chinese Edition)
Author
[ MEI ] C. MO ER&amp#183; KE LAO FU DE ( C.Merle Crawford ) DENG . LIU LI YI
Condition
New
Binding
paperback
Language
English

liu xing

Nanjing, JS, China

5-star seller

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