New Product Strategy in Small High Technology Firms (Classic Reprint)
Language: English
Published by Forgotten Books, 2018
- Softcover
- New
Seller: Forgotten Books, London, United KingdomForgotten Books
AbeBooks seller since June 2, 2021
Condition: New
US$ 17.29
Quantity: Over 20 available
Add to basketItem description from seller
Print on Demand. This book presents a framework to examine the relationship between new product strategy and success in small high tech companies. The author asserts that a high degree of strategic focus in new product development is beneficial. The author proposes that successful firms choose growth-sustaining core technology for their initial product, thus avoiding high levels of product line diversity that could result from switching to a new technology. The book explores the relationship between strategic focus and performance, examining specific growth strategies and the portability of the author's findings to larger firms. It also discusses the significance of choosing an initial key core technology. Readers can anticipate gaining insights into the methods for examining new product strategy in high tech firms. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.…
Seller Inventory # 9781333112776_0
- Title
- New Product Strategy in Small High Technology Firms (Classic Reprint)
- Author
- Marc H. Meyer, Edward Baer Roberts
- Publisher
- Forgotten Books
- Publication year
- 2018
- Condition
- New
- Book Type
- print-on-demand item
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1333112777
- ISBN 13
- 9781333112776
- Seller catalogs
- Marketing
This work analyzes how firms identify key core technologies, balance newness with market needs, and use strategic focus to drive performance. It presents a practical framework for evaluating product strategy, including how to weigh technological and market changes and how to map chances for growth across different market patterns. Ideal for readers who want a clear method to assess and sharpen a company’s product development path.
- Understand what makes a core technology valuable and how firms differentiate themselves.
- Learn a grid-based approach to classify product changes by technological and market newness.
- See how strategic focus correlates with growth across real-world firms in high tech.
- Gain practical steps for applying these ideas to startup or small-firm contexts.
This edition is a useful guide for entrepreneurs, product managers, and researchers who want actionable insight into strategic product development in high-technology settings.
"Synopsis" may belong to another edition of this title.
About the Author
Marc H. Meyer is the Robert J. Shillman professor of Entrepreneurship at Northeastern University, as well as a Matthews Distinguished University Professor. Dr. Meyer is the founder of Northeastern University s Entrepreneurship and Innovation Group in the College of Business Administration, where he has helped numerous students and alumni start their own companies. He is also director of High Tech MBA, a program focused on innovation within established corporations. He also helps direct Northeastern s Center of Entrepreneurship Education, an interdisciplinary, experiential system of entrepreneurship where undergraduates, graduate students, and alumni learn the principles of entrepreneurial thinking and planning, and then launch new companies.
An internationally recognized scholar in the field of research and innovation, Dr. Meyer is the author of "The Power of Product Platforms" (written with Alvin P. Lehnerd, The Free Press, NY, 1997) and "The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications, "for which he received the Maurice Holland Award from the Industrial Research Institute (Oxford University Press, NY, 2007). Dr. Meyer is a graduate of Harvard College and holds his master s and doctoral degrees from MIT.
"About the title" may belong to another edition of this title.
Forgotten Books
London, United Kingdom
AbeBooks seller since June 2, 2021
Shipping rates from United Kingdom to U.S.A.
| Item | 5 to 10 business days | 5 to 10 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 0.00 |
Payment methods
Store description
Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.
Specialty
TradeSeller's business information
FB &c Ltd
Dalton House, 60 Windsor Avenue
London, United Kingdom SW19 2RR
Terms of sale
All books are Print on Demand and will be printed upon purchase and shipped in New Condition. Orders typically ship within 3-5 business days. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the ask bookseller a question link to contact us and we'll respond within 2 business days.
Other policies
Please note that we cannot accept cancellation requests once an order has been placed.
All Forgotten Books titles are printed on demand. The moment an order is submitted, it is automatically transmitted to our distributor and then forwarded to the printer, where it enters production. This process begins within minutes and is entirely automated.
A cancellation, however, is a manual, multi-step request that must pass through several systems. By the time such a request reaches the appropriate stage, the book has almost always been printed, packed, or already dispatched, which makes cancellation impossible.
For this reason, we kindly ask that you double-check the title, edition, and your shipping details before placing an order.
If you change your mind after ordering, you are welcome to return the book once it arrives, and a refund will be issued in accordance with AbeBooks’ return policy.
Please also make sure your address is correct before ordering as we will no be able to intervene and make changes before the book is shipped.
We can provide digital samples for all our print books ahead, so don't hesitate to reach out.
Returns
As a small publisher we do not have the facilities to resell returned books, so any returned book will be recycled. If the book is damaged or defective please continue with the return process, and thank you for letting us know so that we can improve our products. If you’re returning for another reason, however, please consider whether you could donate or gift the book instead so that it avoids the waste pile.
Thank you in advance!
Shipping terms
We are committed to minimizing our environmental impact and reducing shipping costs by manufacturing and shipping our products as close to our customers as possible. For orders within the United States, your items are shipped from the USA with final delivery done by USPS.
UK and European orders are fulfilled from the UK through various couriers.
Canadian orders may be shipped from either Canada or the USA via Canada Post or UPS, depending on the size of the order.
For our customers in other regions around the world, we ensure that your orders are shipped from the closest available location to reduce delivery times and carbon footprint. Our goal is to deliver your products efficiently, no matter where you are located.
Please be aware that depending on the size of your order and local legislation in your country, there may be additional taxes, customs duties, and fees imposed by the destination country. These charges are not included in the item price or shipping cost. They are the responsibility of the customer and must be paid upon delivery.
We recommend checking with your local customs office for more information on potential charges before placing your order. Forgotten Books is not responsible for any customs duties, taxes, or fees incurred.