New Product Strategy in Small High Technology Firms (Classic Reprint)

Marc H. Meyer, Edward Baer Roberts

ISBN 10: 1333112777 / ISBN 13: 9781333112776

Published by Forgotten Books, 2018

About this Item

Print on Demand. This book presents a framework to examine the relationship between new product strategy and success in small high tech companies. The author asserts that a high degree of strategic focus in new product development is beneficial. The author proposes that successful firms choose growth-sustaining core technology for their initial product, thus avoiding high levels of product line diversity that could result from switching to a new technology. The book explores the relationship between strategic focus and performance, examining specific growth strategies and the portability of the author's findings to larger firms. It also discusses the significance of choosing an initial key core technology. Readers can anticipate gaining insights into the methods for examining new product strategy in high tech firms. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.

Seller Inventory # 9781333112776_0

Bibliographic Details

• Title: New Product Strategy in Small High Technology Firms (Classic Reprint)
• Publisher: Forgotten Books
• Publication Date: 2018
• Language: English
• ISBN 10: 1333112777
• ISBN 13: 9781333112776
• Binding: Paperback
• Condition: New
• Book Type: print-on-demand item
• Seller catalogs:
  • Marketing

About this title

Synopsis

Unlock the playbook behind successful high-tech products. This book shows how small technology firms focus on core innovations to compete and grow in crowded markets.

This work analyzes how firms identify key core technologies, balance newness with market needs, and use strategic focus to drive performance. It presents a practical framework for evaluating product strategy, including how to weigh technological and market changes and how to map chances for growth across different market patterns. Ideal for readers who want a clear method to assess and sharpen a company’s product development path.

• Understand what makes a core technology valuable and how firms differentiate themselves.


• Learn a grid-based approach to classify product changes by technological and market newness.


• See how strategic focus correlates with growth across real-world firms in high tech.


• Gain practical steps for applying these ideas to startup or small-firm contexts.

This edition is a useful guide for entrepreneurs, product managers, and researchers who want actionable insight into strategic product development in high-technology settings.

About the Author

Marc H. Meyer is the Robert J. Shillman professor of Entrepreneurship at Northeastern University, as well as a Matthews Distinguished University Professor. Dr. Meyer is the founder of Northeastern University s Entrepreneurship and Innovation Group in the College of Business Administration, where he has helped numerous students and alumni start their own companies. He is also director of High Tech MBA, a program focused on innovation within established corporations. He also helps direct Northeastern s Center of Entrepreneurship Education, an interdisciplinary, experiential system of entrepreneurship where undergraduates, graduate students, and alumni learn the principles of entrepreneurial thinking and planning, and then launch new companies.

An internationally recognized scholar in the field of research and innovation, Dr. Meyer is the author of "The Power of Product Platforms" (written with Alvin P. Lehnerd, The Free Press, NY, 1997) and "The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications, "for which he received the Maurice Holland Award from the Industrial Research Institute (Oxford University Press, NY, 2007). Dr. Meyer is a graduate of Harvard College and holds his master s and doctoral degrees from MIT.