The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web
Language: English
Published by Wiley, 2011
- Hardcover
- Used

Seller: Wonder Book, Frederick, MD, U.S.A.Wonder Book
AbeBooks seller since November 1, 1997
Condition: Used - Very good
US$ 6.99
Quantity: 1 available
Add to basketItem description from seller
Very Good condition. Good dust jacket. With remainder mark. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Seller Inventory # O05A-01009
- Title
- The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web
- Author
- Smith, Mari
- Publisher
- Wiley
- Publication year
- 2011
- Condition
- Very Good
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1118063066
- ISBN 13
- 9781118063064
If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you.
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Outlines how to become a significant "center of influence" for your customers and prospects
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Explains the unspoken rules of online etiquette--and the common "turnoffs" that drive customers and potential partners away
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Details the unique cultures of Facebook, Twitter, and other popular online platforms
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Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch
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About the Author
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Wonder Book
Frederick, MD, U.S.A.
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Wonder Book
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