The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web
Language: English
Published by Wiley, 2011
- Hardcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Very good
US$ 4.91
Quantity: 2 available
Add to basketItem description from seller
A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing. " Today, the popularity of online social networking has caused a paradigm shift in relationship marketing.
Seller Inventory # 00099697479
- Title
- The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web
- Author
- Mari Smith
- Publisher
- Wiley
- Publication year
- 2011
- Condition
- Very Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 1118063066
- ISBN 13
- 9781118063064
If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you.
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Outlines how to become a significant "center of influence" for your customers and prospects
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Explains the unspoken rules of online etiquette--and the common "turnoffs" that drive customers and potential partners away
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Details the unique cultures of Facebook, Twitter, and other popular online platforms
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Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch
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About the Author
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World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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SBYB, Inc.
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