The 'New' Rules of Engagement: A Guide to Understanding and Connecting with Generation Y
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Language: English
Published by Morgan James Publishing, 2010
- Softcover
- Used
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- Title
- The 'New' Rules of Engagement: A Guide to Understanding and Connecting with Generation Y
- Author
- Michael Mcqueen
- Publisher
- Morgan James Publishing
- Publication year
- 2010
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1600377173
- ISBN 13
- 9781600377174
WHO ARE GENERATION Y ? To some they are the tech-savvy, well educated and ambitious youngsters poised to take on and change the world.
Others, however, describe a disloyal, disrespectful and demanding generation who have never learned to wait or really work hard for anything.
Born between the early 1980’s and the late 1990’s Generation Y has certainly caused a stir in recent years. Parents, teachers and business owners alike face the challenge of understanding and engaging a generation who have essentially grown up in a different world.
In this ground-breaking bestseller, you will learn how the era into which you are born has a profound effect on your perceptions and worldview. Building on this understanding, you will begin to see why Generation Y are so different and discover some powerful strategies for engaging them be it at home, in the classroom or at work. Get set for an entertaining, revealing and insightful look inside the minds of today’s young people.
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About the Author
Michael McQueen is a Sydney-based social researcher, professional speaker and bestselling author. In 2004 he founded a training consultancy called The Nexgen Group. Since then, he and his Michael McQueen is a Sydney-based social researcher, professional speaker and bestselling author. In 2004 he founded a training consultancy called The Nexgen Group. Since then, he and his team have presented to and worked with over 85,000 senior students on topics such as career planning, interview skills and financial literacy. Michael is a sought-after internationally as conference keynote speaker and is a leading authority on youth trends and strategies for engaging with Generation Y.
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World of Books Inc
Montgomery, IL, U.S.A.
4-star seller
AbeBooks seller since March 23, 2026
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