New Service Development : Creating Memorable Experiences

Language: English

Published by Sage Publications, Inc., 1999

076191742X / 9780761917427

  • Softcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

Condition: New

US$ 215.81

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Item description from seller

nach der Bestellung gedruckt Neuware - Printed after ordering - The service paradigm is changing from the traditional concept of a service transaction to one of the service experience. Starbucks Coffee, Disney World, and Planet Hollywood, all define their perspective services as experiences. As businesses explicitly charge for memorable encounters, they stimulate a transition from a service economy to a new experience economy. New Service Development: Creating Memorable Experiences is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implantation. Chapter contributors from the fields of operations management, marketing information technology, and organizational behavior explore the issues that service firms must address to sustain advantage in the new experience economy. Students and professionals in the fields of service management, new product development, and new venture creation will all benefit from the wisdom in this innovative, ground breaking book.…

Seller Inventory # 9780761917427

Title
New Service Development : Creating Memorable Experiences
Author
James A. Fitzsimmons
Publisher
Sage Publications, Inc.
Publication year
1999
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
076191742X
ISBN 13
9780761917427
Item weight
505 grams
Dimensions
229x152x19 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.11US$ 50.28
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