nach der Bestellung gedruckt Neuware - Printed after ordering - This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.

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Bibliographic Details

Title: New Service Development : Creating Memorable Experiences
Publisher: Sage Publications, Inc.
Publication Date: 1999
Language: English
ISBN 10: 076191742X
ISBN 13: 9780761917427
Binding: Taschenbuch
Condition: Neu
Dimensions: 229 millimeters width by 152 millimeters height by 19 millimeters depth
Weight: 505 grams

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Synopsis

This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.

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