The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

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Bibliographic Details

Title: The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Publisher: Kogan Page
Publication Date: 2004
Language: English
ISBN 10: 0749442832
ISBN 13: 9780749442835
Binding: Paperback
Edition: 3rd Edition
Condition: Very Good

About this title

Synopsis

A comprehensive and practical review of the new rules of brand management.

About the Author

Jean-No�l Kapferer is a professor of marketing strategy at HEC School of Management in France. He is the author of Reinventing the Brand (also published by Kogan Page).

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WRAP Ltd
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