Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Bibliographic Details

Title: The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term
Publisher: Kogan Page, Limited
Publication Date: 2004
Language: English
ISBN 10: 0749442832
ISBN 13: 9780749442835
Binding: Soft cover
Edition: 2nd Edition.
Condition: Good
Weight: 2.787 pounds

About this title

Synopsis

A comprehensive and practical review of the new rules of brand management.

About the Author

Jean-No�l Kapferer is a professor of marketing strategy at HEC School of Management in France. He is the author of Reinventing the Brand (also published by Kogan Page).

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Better World Books Ltd
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