The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition

Kapferer, Jean-Noël

ISBN 10: 0749450851 / ISBN 13: 9780749450854

Published by Kogan Page, 2008

About this Item

Fast Free Shipping â Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Seller Inventory # GWV.0749450851.VG

Bibliographic Details

• Title: The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition
• Publisher: Kogan Page
• Publication Date: 2008
• Language: English
• ISBN 10: 0749450851
• ISBN 13: 9780749450854
• Binding: Soft cover
• Edition: 4th Edition
• Condition: very_good

About this title

Synopsis

Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy.

 

The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking.  Explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by brand strategists today, supported by numerous international case studies.  With both gravitas and intelligent insight, the book reveals new thinking on an array of topics including: brand architecture and diversity strategies; market adaptation approaches; and positioning in the private label and store brand environment.

About the Author

Jean-Noël Kapferer is an internationally recognized authority on brands and brand management. A Professor of marketing strategy at HEC Graduate School of Management in France, he holds a PhD from Northwestern University. His other books include Reinventing the Brand (also Kogan Page).