New Trends in Visual Merchandising: Retail Display Ideas That Encourage Buying

Shepard, Judy

ISBN 10: 0985467401 / ISBN 13: 9780985467401

Published by Rsd Publishing Incorporated, 2012

About this Item

224 pages. 11.20x0.90x8.80 inches. In Stock.

Seller Inventory # 0985467401

Bibliographic Details

• Title: New Trends in Visual Merchandising: Retail Display Ideas That Encourage Buying
• Publisher: Rsd Publishing Incorporated
• Publication Date: 2012
• Language: English
• ISBN 10: 0985467401
• ISBN 13: 9780985467401
• Binding: Hardcover
• Condition: Brand New
• Weight: 1.27 kilograms

About this title

Synopsis

"Enticing shoppers into the store--and convincing to them to buy--is not easy in today's marketplace. Faced with competition for the consumer's attention from every angle, successful visual merchandiser and store designer must employ creativity and technology to turn their stores into "must-go to" destinations. This book shows how successful retailers do just that. Included in this book are more than 300 photos of window and interior displays----along with hundreds of example of creative communications, graphics and digital technology that retailers have used to entice customers to buy. Interspersed throughout the book are interviews with leading VM managers and store designers. The book is filled with 100's of ideas that can be adapted to make any store shine regardless of budget.