A New Way to Buy a Car - 2nd Edition: The Ultimate Consumer Awareness Guide for Novice & Experienced Car Shoppers

This 2nd Edition of "A New Way to Buy a Car" has been expanded and updated to include new material and trends in the car business that were not on most shoppers' radar when the first edition was published in 2015. That's why we call it The Ultimate Consumer Awareness Guide for Novice & Experienced Car Shoppers.

The industry has been changing and evolving so rapidly in the past few years that an updated guide was definitely needed to keep pace. New technologies have had a big impact on the cars themselves and on the way we now go about shopping for them. Gordon Wright, A Friend in the Car Business, taps into his decade in the car business to bring you all the information and advice you need to turn your car buying experience into an enjoyable activity. And, buying a car should be a great experience for everyone. With this detailed consumer guide, you will Discover Valuable Car Buying Tips & Advice including:

• Five Steps to a Hassle-Free Car Purchase
  
• Six Costly Misconceptions About Buying a Car
  
• Four Car Sales Rip-Offs to Avoid
  
• Ten Mistakes to Avoid When Visiting a Dealership
  
• How to Get Maximum Dollars for Your Trade-in
  
• How to Win the Battle with the Business Manager
  
• The Decision to Lease or Buy
  
• Understanding the Car Buying Process
  
• Understanding the New Technologies Facing Car Buyers
  

GARY GRANT, Wheels.ca journalist & publisher of The Garage Blog.com wrote of 'A New Way to Buy a Car', “I have seen many books over the years claiming to teach consumers how to beat the dirty car sales people at their own game. In most cases they are written by disgruntled ex-sales types who weren’t able to hack it in the industry”. Mr. Grant goes on to explain that “rather than a tabloid-style tell-all, Wright’s book teaches the consumer how to be a better shopper by understanding more about how the dealership environment actually works. 'A New Way to Buy a Car’ is an easy read that removes much of the mystery from the car-buying experience, hopefully enabling its readers to actually enjoy buying a new car. It is a must read for anyone considering that big purchase.”

When Gordon Wright found himself downsized following a successful 25+ year career in corporate marketing and sales, he decided to try selling cars and joined the team at a local dealership. He soon discovered that the way dealerships and car salespeople were generally conducting business was a lot different than the approach he had found common in the corporate world. Having spent most of his life applying marketing principles designed to deliver customers to the front door, he was convinced that his key to success in this new environment would be to use his marketing skills and understanding of buyer behaviour to provide a different customer experience. One of his first steps in educating car buying prospects was a blog he created called "A Friend in the Car Business" that acted as a "consumer awareness guide" for car buyers. This eventually turned into a book "A New Way to Buy a Car" published in early 2015. He also set up a YouTube channel that provided similar car buying advice and tips as well as vehicle walkaround videos on new and used cars. Since entering the car business in 2007, he has directly helped many hundreds of car buyers discover a new way to buy a car and he has reached thousands more via his various social media platforms, monthly newsletter, and through his work at major new car dealerships in Metro Toronto. His education-based approach has won him a large and loyal following. Writing on the topic and providing advice to car buyers has always been his priority while he shares a lifelong passion for cars and driving. Gordon's sales approach was based on the philosophy that an educated buyer is an easier customer to work with. This is how he built a large and solid base of customers who appreciated his unique style. At the same time, the internet and social media were providing more tools for car buyers to begin to level the playing field. Although changes are occurring quickly, the industry is still populated by a significant percentage of "old school" thinking in an industry with customers no longer willing to tolerate the tactics and techniques so common in the past. So, by thinking differently, Gordon Wright pioneered a New Way to Buy Cars whether the activity was being conducted in the showroom or online.