Title: The New direct marketing: How to implement a profit-driven database marketing strategy
Publisher: Business One Irwin
Publication Date: 1990
Language: English
ISBN 10: 1556233175
ISBN 13: 9781556233173
Binding: Hardcover
Edition: 2nd Edition
Condition: New

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Synopsis

The New Direct Marketing, Third Edition, shows you how to combine database technology with innovative direct marketing methods to first identify, and then profit from your customers' all-important needs, desires, likes, and dislikes.

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