The New direct marketing: How to implement a profit-driven database marketing strategy
Language: English
Published by Business One Irwin, 1990
- Hardcover
- New

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- Title
- The New direct marketing: How to implement a profit-driven database marketing strategy
- Author
- David Shepard Associates
- Publisher
- Business One Irwin
- Publication year
- 1990
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1556233175
- ISBN 13
- 9781556233173
- Edition
- 2nd Edition
The New Direct Marketing, Third Edition, shows you how to combine database technology with innovative direct marketing methods to first identify, and then profit from your customers' all-important needs, desires, likes, and dislikes.
"Synopsis" may belong to another edition of this title.
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