Title: The Next Big Thing: Developing Your Digital Business Idea (Digital Entrepreneurship in the Age of Apps, the Web, and Mobile Devices)
Publisher: Rosen Young Adult
Publication Date: 2012
Language: English
ISBN 10: 1448869269
ISBN 13: 9781448869268
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket

About this title

Synopsis

Many of the richest young entrepreneurs in the world have earned their money by developing digital products. Digital products are goods and services that can be stored, used, and delivered in an electronic format. Today, they include a wide variety of products, such as apps, Web sites, blogs, games, and online social networks. Technological advancements—including the continual release of new platforms—provide a growing number of opportunities for young digital entrepreneurs. The author explains how to develop a concept for a digital product that users will love. In addition, chapters cover practical matters involved in creating a start-up, including evaluating the market, writing a business plan, and protecting one's intellectual property. Stories of real-life teen entrepreneurs enliven the text and inspire the reader.

Reviews

Gr 9 Up-These how-to titles lead teens through building a digital business. Each volume uses real-world examples from current Internet companies such as Facebook, Twitter, and Netflix to explain the various steps involved in building a website, blog, app, etc. The set follows a natural pattern of conceiving an idea, development, marketing, and growing a business but each one could be read as a stand-alone title. Sidebars contain anecdotes, even more examples of products and innovations, practical advice, and "Myths and Facts." The captioned color photos are a mix of profiled entrepreneurs in action and stock images. The extensive bibliographies offer an array of resources for enthusiasts. The listings of pertinent organizations where readers can learn more are also helpful. α(c) Copyright 2011. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

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