The Next CMO : A Guide to Operational Marketing Excellence

Peter Mahoney

ISBN 10: 1665711388 / ISBN 13: 9781665711388

Published by Author Solutions Inc Sep 2021, 2021

About this Item

Neuware - The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.

Seller Inventory # 9781665711388

Bibliographic Details

• Title: The Next CMO : A Guide to Operational Marketing Excellence
• Publisher: Author Solutions Inc Sep 2021
• Publication Date: 2021
• Language: English
• ISBN 10: 1665711388
• ISBN 13: 9781665711388
• Binding: Buch
• Condition: Neu
• Dimensions: 222W x 145H x 19D millimeters 222 millimeters width by 145 millimeters height by 19 millimeters depth
• Weight: 506 grams

About this title

Synopsis

The role of the Chief Marketing Officer has never been more complex-or more critical. As the marketing profession rapidly evolves, today's CMOs and tomorrow's marketing leaders are expected to balance visionary strategy with precise operational execution.

The Next CMO: A Guide to Operational Marketing Excellence delivers a practical framework to help you meet that challenge head-on. Drawing on decades of experience leading marketing teams at startups and multi-billion-dollar companies, authors Peter Mahoney, Scott Todaro, and Dan Faulkner present a comprehensive playbook for modern marketing leadership.

This guide provides a best practices approach to forming clear marketing goals, developing strategic plans, building impactful campaigns, optimizing budgets, and measuring real marketing ROI. It includes practical models, proven frameworks, and ready-to-use templates that help you structure an efficient, results-driven marketing strategy tailored to your organization's needs.

Whether you're a seasoned CMO or an aspiring marketing leader, The Next CMO offers actionable insights to help you:

Establish goals aligned with your business objectives Create scalable, strategy-based marketing plans Craft campaigns that drive measurable impact Optimize your budget for efficiency and effectiveness Demonstrate marketing's contribution to business growth

In today's data-driven, fast-moving marketing landscape, operational excellence is no longer optional-it's the foundation for success. This book is your essential guide to becoming a high-performing marketing leader and driving long-term value for your business.