The Next CMO : A Guide to Operational Marketing Excellence
Mahoney, Peter, Faulkner, Dan, Todaro, Scott
Language: English
Published by Archway Publishing, 2021
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Very good
US$ 7.63
Quantity: 1 available
Add to basketItem description from seller
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- Title
- The Next CMO : A Guide to Operational Marketing Excellence
- Author
- Mahoney, Peter, Faulkner, Dan, Todaro, Scott
- Publisher
- Archway Publishing
- Publication year
- 2021
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1665711396
- ISBN 13
- 9781665711395
- Item weight
- 0.72 pounds
- Dimensions
- N/A
The role of the Chief Marketing Officer has never been more complex-or more critical. As the marketing profession rapidly evolves, today's CMOs and tomorrow's marketing leaders are expected to balance visionary strategy with precise operational execution.
The Next CMO: A Guide to Operational Marketing Excellence delivers a practical framework to help you meet that challenge head-on. Drawing on decades of experience leading marketing teams at startups and multi-billion-dollar companies, authors Peter Mahoney, Scott Todaro, and Dan Faulkner present a comprehensive playbook for modern marketing leadership.
This guide provides a best practices approach to forming clear marketing goals, developing strategic plans, building impactful campaigns, optimizing budgets, and measuring real marketing ROI. It includes practical models, proven frameworks, and ready-to-use templates that help you structure an efficient, results-driven marketing strategy tailored to your organization's needs.
Whether you're a seasoned CMO or an aspiring marketing leader, The Next CMO offers actionable insights to help you:
Establish goals aligned with your business objectives Create scalable, strategy-based marketing plans Craft campaigns that drive measurable impact Optimize your budget for efficiency and effectiveness Demonstrate marketing's contribution to business growthIn today's data-driven, fast-moving marketing landscape, operational excellence is no longer optional-it's the foundation for success. This book is your essential guide to becoming a high-performing marketing leader and driving long-term value for your business.
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Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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55740 Currant Road
Mishawaka, IN U.S.A. 46545
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