Next Generation Entrepreneurship: Convergence of Innovation, Technology and Society

Rajagopal, Dr. (Editor)/ Goncalves, Marcus (Editor)/ Zlatev, Vladimir (Editor)

ISBN 10: 3031985125 / ISBN 13: 9783031985126

Published by Palgrave Macmillan, 2025

About this Item

300 pages. 8.26x5.82x8.27 inches. In Stock.

Seller Inventory # x-3031985125

Bibliographic Details

• Title: Next Generation Entrepreneurship: Convergence of Innovation, Technology and Society
• Publisher: Palgrave Macmillan
• Publication Date: 2025
• Language: English
• ISBN 10: 3031985125
• ISBN 13: 9783031985126
• Binding: Hardcover
• Condition: Brand New
• Weight: 0.87 kilograms

About this title

Synopsis

This volume explores the evolving landscape of entrepreneurship, with a focus on the integration of innovation and technology in entrepreneurial practices and Industry 5.0. It discusses the role of entrepreneurship in economic development, the challenges faced by small and medium enterprises (SMEs), and the impact of artificial intelligence (AI) and machine learning (ML) on managerial decisionmaking. It addresses the effect of transcending growth of information and communication technology on entrepreneurship to gain competitive edge.

About the Author

Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey at Mexico City Campus and Visiting Professor at Metropolitan College Boston University.

Marcus Goncalves is Associate Professor of the Practice of Administrative Sciences at Metropolitan College, Boston University.

Vladimir Zlatev is Associate Professor of Practice at Metropolitan College, Boston University, USA and an entrepreneur with extensive experience in industrial engineering and corporate management.