Nicely Said: Writing for the Web with Style and Purpose (Voices That Matter)

Fenton, Nicole

ISBN 10: 0321988191 / ISBN 13: 9780321988195

Published by New Riders, 2014

About this Item

Good condition ex-library book with usual library markings and stickers.

Seller Inventory # 00078807403

Bibliographic Details

• Title: Nicely Said: Writing for the Web with Style and Purpose (Voices That Matter)
• Publisher: New Riders
• Publication Date: 2014
• Language: English
• ISBN 10: 0321988191
• ISBN 13: 9780321988195
• Binding: Soft cover
• Condition: Good

About this title

Synopsis

A down-to-earth guide to writing clear and friendly content

Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals.

Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more.

Topics:

• Write marketing copy, interface flows, blog posts, legal policies, and emails
• Develop behind-the-scenes documents like mission statements, survey questions, and project briefs
• Find your voice and adapt your tone for the situation
• Build trust and fostering relationships with readers
• Make a simple style guide

About the Author

Nicole Fenton is an independent writer and editor in Brooklyn. She has worked at a large social network, a startup incubator, a design studio, and Apple. She manages content projects of all sizes and teaches writing as a design practice.

Kate Kiefer Lee is a writer and editor at MailChimp and a former magazine editor. She has written for publications like Forbes and A List Apart, and spoken about web content around the world. She teaches people how to write like they talk.