Nigerian Media's Artificial Intelligence Revolution (Routledge African Media, Culture and Communication Studies)

Artificial intelligence (AI) is rapidly transforming communication and media sectors around the world, but much of the global academic literature on this remains Western-centric.

Nigerian Media's Artificial Intelligence Revolution provides an in-depth, multi-sectoral analysis of AI’s influence on Nigerian media and communication ecosystems, bridging the gap between global AI discourse and localised realities. AI technologies are already reshaping Nigerian journalism, public relations, advertising, marketing, media education, and youth-driven entrepreneurship. Motivated by the rapid, uneven, and often ethically complex integration of AI in professional practice and pedagogy, this book provides an indigenous, empirically grounded, and forward-looking account of what is happening on the ground. It first investigates the field of journalism, then public relations, advertising, and marketing, before concluding with reflections on media education, assessing curriculum design, AI literacy, and the preservation of indigenous knowledge systems through AI-assisted language translation. Across these sections, the central objective is to highlight the ethical, educational, professional, and entrepreneurial implications of AI integration in a rapidly digitising African society. Going beyond critique to provide actionable strategies for curriculum development and ethical adaptation, this book argues that Nigerian institutions can lead, and not just follow, in AI transformation.

Nigerian Media's Artificial Intelligence Revolution will be an important read for researchers working on media, communication, and education, both in Nigeria and in Africa more broadly.

Lambe Kayode Mustapha, an alumnus of UNILAG, Nigeria, and IIUM Malaysia, is a seasoned mass communication and media studies scholar with bias for media effects, political communication, and novel media research, where he has published extensively in top-rated peer-reviewed journals and collaborated with numerous scholars around the world. Professor Mustapha is formerly the Head of Department of Mass Communication and currently the Director of General Studies Division at the University of Ilorin, Nigeria.

Abdulgaffar Olawale Arikewuyo Ph.D. is an accomplished and award-winning academic, media professional, and lecturer with diverse experience in journalism and higher education. His research interests are extensive, encompassing communication psychology, media, AI, interpersonal communication, and journalism. Dr. Arikewuyo's publications reflect his diverse research interests and commitment to addressing contemporary societal issues through the lens of communication and journalism. His studies have contributed valuable insights into the changing landscape of media technologies and their influence on both personal and political spheres.