Title: Nike Inc- Strategic Audit: SWOT, PESTLE, COMPETITOR & FINANACIAL ANALYSIS
Publisher: Independently published
Publication Date: 2017
Language: English
ISBN 10: 1973352516
ISBN 13: 9781973352518
Binding: Paperback
Condition: Brand New
Weight: 0.09 kilograms

About this title

Synopsis

Introduction 5 Company history 6 Nike competitor analysis 7 1-Adidas 7 2- Reebok- 7 3-Puma- 7 4- Fila- 7 5-Converse- 8 6-New balance- 8 7-Under Armour- 8 8-K Swiss- 8 9-Asics- 8 10-Li Ning 8 PESTLE ANALYSIS 9 Political 9 Economic 9 Social analysis- 9 Technological- 9 Legal- 10 Economical/ Environmental- 10 Major acquisition 10 Financial analysis 10 Major products 13 Major sponsorship of sporting activities 13 Importance of advertising campaign 14 Corporate social responsibility- 15 Nike's plans for the CSR include: 15 Advantage to company- 16 Advertising 17 Marketing Strategy 17 Sponsorship adavantages 18 Social media 19 Inventory management- 19 Control and implementation 19 Contingency planning 20 Pricing strategy 21 Channel distribution 21 Retail approach 22 SWOT Analysis 22 Strength 22 Weakness 22 Opportunity 23 Threats 23 Conclusion 23 References 24

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